In the fast-paced world of business operations, staying ahead of the competition means automating everything you can. For more advanced workflows, Make.com (formerly Integromat) is the AI tool businesses turn to for powerful, flexible, and customized automation.
While Zapier is perfect for simple, straightforward tasks, Make.com offers the kind of flexibility that complex, multi-step processes require. Whether you need to automate operations across marketing, sales, HR, or IT, Make.com lets you create intricate workflows without writing a single line of code.
Why Make.com stands out in 2025
While Make.com has evolved from being just another integration tool to a full-fledged automation platform, it retains its core strength: flexibility. In 2025, it continues to lead with its ability to connect over 1,000 apps and create multi-step scenarios (known as “Zaps” or “scenarios”) that work across platforms.
Here’s what makes Make.com so valuable for businesses:
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Visual Scenario Builder: Drag-and-drop interface that lets you map out processes visually without the need for coding.
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Advanced Conditional Logic: Build scenarios that can react based on data, adding AI-driven decision-making to your workflows.
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Data Manipulation: Easily format, filter, and manipulate data before passing it between apps, making sure your data flow is seamless.
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In-depth App Integrations: Supports niche tools that many other automation platforms miss, offering more customized workflows.
How businesses can leverage Make.com for automation
Multi-App Workflows
For businesses that need to connect multiple tools whether that’s CRM, marketing platforms, email tools, or project management systems Make.com simplifies multi-app workflows. Here’s an example of how you could streamline a sales pipeline:
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A lead enters the CRM → data is checked for qualification → qualified lead is moved to the sales team’s calendar → an automated email is sent to schedule a demo → follow-up reminders are triggered in the CRM.
This entire process happens without you lifting a finger.
Sales and Marketing Automation
Sales and marketing teams can leverage Make.com’s capabilities to automate everything from lead capture to nurturing, helping to maintain momentum without the manual effort:
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New lead captured in a form → customer profile is updated in CRM → automated email sequence starts → lead activity is tracked in Google Sheets → all updates appear in the marketing dashboard.
With Make.com, you can ensure every lead gets the right follow-up at the right time.
Customer Support Automation
Make.com integrates with tools like Zendesk, Intercom, and Freshdesk to create seamless support workflows. You can automatically assign support tickets based on keywords or escalate issues to the right department in real time.
Imagine a scenario where a customer complaint automatically triggers the creation of a support ticket, assigns it to the correct team, and generates an internal follow-up task to ensure a timely resolution.
AI features that power up Make.com
While Make.com’s foundation is built on integrations, it’s also harnessing AI to make workflows more dynamic. Here’s how:
AI-Powered Data Processing
Make.com uses AI to clean, filter, and transform data as it flows through your scenarios. Whether you’re scraping data from forms, pulling information from emails, or syncing files across platforms, AI helps to ensure that only relevant data is passed along.
Conditional Scenarios
Make.com uses AI to define conditional logic where workflows take different paths based on triggers and data from one app to another. For example, if a lead opens an email, a different set of actions can be triggered than if they don’t engage.
Predictive Analytics
For businesses that rely on data to drive decisions, Make.com’s predictive features give you the power to anticipate what might happen next helping you plan actions ahead of time.
Who Can Benefit from Make.com?
Make.com is best suited for businesses that need more customization and complex workflows. It’s perfect for:
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E-commerce teams automating inventory, order processing, and shipping
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Marketing agencies that want to connect CRM, social media, and content management systems
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Operations managers streamlining team collaboration, task assignment, and reporting
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Sales teams building multi-step sales funnels that require conditional logic and data updates
Make.com is a tool for businesses ready to scale and needing robust automation to handle a growing workload.
Should you use Make.com?
Absolutely. If your business deals with multiple tools, apps, and complex workflows, Make.com is the ideal AI automation tool. With its easy-to-use drag-and-drop interface and deep integrations, Make.com allows teams to automate everything from simple tasks to complex, multi-step workflows without writing any code.